branding

You need a logo. Maybe you’re launching something, preparing a pitch deck, finally making your freelance work look legitimate, or refreshing a brand that’s been running on a Canva template for two years. Whatever the reason, you’ve started searching, and you’ve already discovered that logo design costs basically nothing or…

Most businesses get a logo first. It feels like the natural starting point: pick a designer, choose some colors, approve a mark, move on. The problem is that a logo without a brand identity behind it is a symbol without a sentence. It points to something, but it doesn’t say…